A passion for trading and creating, a positive feeling and a good dosis of humour is what founded YAYA in 1992. Travelling around the globe, experiencing and collecting little treasures is what inspires us to create the collections. Love, laughter and lots of strong coffee is what this company runs on. What we offer is a mix of authentic items. Both feminine and edgy or nonchalant, casual with a feminine twist. Our items are the foundation for every woman’s wardrobe. YAYA, a pure Dutch brand designed for positive people. East or west, home is best. YAYA is not a person, it’s not an age, it’s not just a great coat. It’s a way of living. And though we like to travel we believe that there is no place like home. This is why we believe in combining clothes with lifestyle products. Our products are a range of vintage & industrial, with a hint of beach life. Free-spirited fun & charming cheerfulness.