Furansu philosophy is based on the concepts Style, Simplicity, Quality and Fun. We apply these values to every details of everything we do; the look and feel of our fashion, the direction of our shows, the artistic photographs of our ads and the way in which we meet our customers. By combining timeless simplicity with contemporary edge and interesting details, Furansu makes distinctive fashion for modern professionals with personal integrity and an eye for good design. People who are confident enough to be sophisticated, yet curious enough to be fashionable. The Story K Lai is one of the two founders of Furansu. Having been educated in California, K returned to his native Hong Kong in 2005 to work for the successful family owned fashion company, initially as a buyer and later as a product manager. After five years, K decided to start his own business designing clothes that he felt were simply missing in the marketplace – uncomplicated yet modern and interesting clothes that suit every occasion. In 2010, K together with his colleague Annie Ching founded the fashion label Furansu. Annie is a fashion designer who completed her study in ArtEZ at Arnhem in the Netherlands.