At Good Genes, we believe that style speaks louder than words. Our garments are designed and made for people who ‘go out and do stuff’, rather than just talk about it: the builders and the makers, the movers and the shakers. Our company is based on the virtues of craftsmanship and commitment to quality. We make clothing that is uncomplicated and desirable. Equal is our love for tradition and innovation: classic looks with a modern attitude. Quality and style are in our blood. We were born with the Good Genes and live by our code: The honesty, tradition and detail of the humble uniform and everyday workwear. The covert and distinguished luxurious quality of sartorial tailoring. All made from the finest fabrics available; Japanese and Italian Selvedge denims, baby alpaca from Peru, super180’s and cashmere from Italy.