Jan Boelo (1988) grew up in Heiligerlee, a small village in the north of The Netherlands. As a child he always played outside in the woods. He had a rich imagination and always imagined himself as a pirate or a cowboy. At secondary school he won the ‘concours culturel’, an annual art competition organised for a few secondary schools in the area. He won with a dress he had designed. A passion had been born. Jan Boelo got in touch with Edgar Vos, and was very much intrigued by the way Mr Vos talked about his work as a fashion designer. Vos talked about dressing women and about his couture so passionately, that Jan Boelo got even more enthusiastic about starting his studies of Fashion Design at the Utrecht School of Art.