In his collections Sjaak Hullekes plays with the classic men’s wardrobe. Inspired by human’s behaviours in modern times, influenced by nostalgic sentiments. With his designs Sjaak Hullekes gives the wearer of his clothes a particular kind of extra; a way to escape from daily cares to create a romanticised life. To Sjaak Hullekes men’s clothing succeeds only when there has been thought of its craftsmanship, its efficiency and at the same time has a refined sense of style. The Sjaak Hullekes label brings a total men’s wardrobe to be worn by contemporary sophisticated men every half a year. Furthermore there is the Classic line, filled with all essential garments a man should have. In September 2012 the underwear line ‘Sensitives’ was launched by introducing the ADAM series suitable for the metropolitan male. In April 2011 the first Sjaak Hullekes store was opened in Arnhem. In his store next to the Collection and Classic line, he offers Made to Measure suits and shirts. Since June 2012 his first perfume, ’64’, was launched and is sold exclusively in the Arnhem store.