Wiggle.co.uk started out as 'Butlers Cycles', a small independent bike shop in Portsmouth that had been trading since 1920. After an initial success of selling bike bits and various other items online Wiggle.co.uk was officially launched in 1999. From there we have grown and expanded to our two 45,000 sq foot warehouses where at any time we can be stocking over 250,000 products. We have always believed in being the kind of company that we’d want to deal with if we were you. You have our absolute commitment as fellow active sports enthusiasts, Internet users and hardworking people that you’ll be satisfied with wiggle. Because the majority of people that work at Wiggle are 'bike nuts' this is reflected through our passionate service and attention to detail.