The Earth is our home and its inhabitants are our neighbors. Together we share the responsibility for its wellbeing. After seeing how fashion has immense negative impact on ecological and social circumstances, we established KUYICHI: The first conscious fashion brand. We started our journey in 2001. Since then we have innovated and inspired. We were the first to introduce socially-responsible organic cotton jeans wear. And we lead the way in creating sustainable fashion from recycled cotton, recycled plastic bottles and alternative materials such as hemp and tencel. We’re happy to see that we raised the bar for many companies around us. We are a bunch of human beings joined by ideals. We give the best of ourselves to reach our goal. We made choices and mistakes, learning every time. Sometimes we struggled, but we never gave up. Join us on our journey and infuse us with your ideas. So that one day we and all other fashion brands can be fully sustainable.