HARDEMAN PRESENTS A GENDER FLUID JEANS BRAND. THE LABEL AIMS TO TURN DAILY ROUTINE UPSIDE DOWN AND CHALLENGES PUBLIC'S PERSPECTIVE. BY USING CONVENTIONAL JEANS, A WARDROBE IS CREATED FOR ALL MANKIND. BUT LIBERATED FROM ANY STRUCTURE OF CONFORMATION HARDEMAN'S JEANS QUESTION NORMALITY AND LET 'THE ABNORMAL' BE THE NEW SEXY STANDARD. THE JEANS FORM A RE–REVOLUTION WITHIN DENIM DREAMS.